About Us

Wiem is an experienced business analyst and project manager. She is Tunisian and French and currently lives in New York City. After earning her engineering degree from L’Enseirb-Matmeca in Bordeaux, she worked in Paris for over ten years in investment banking and capital markets. There, she led teams and managed projects within the IT division of Societe Generale. Owing to her origins, Wiem has always had a passion for food. Over the past few years, she has been especially drawn to natural, healthy, and high-quality products, of which olive oil is one of her all-time favorites. She is pleased to bring her background and experience to WIOO.

Imene is a full professor of Marketing at the University of Sfax (Tunisia) Department of Management, specializing in olive oil and agri-food marketing.

She is the Director of the Marketing Research Laboratory at Sfax and an expert consultant at INNOVIC Trading & Consulting Company. She is also a panel judge at London International Olive Oil Competitions. Imene collaborates with companies in developing their branding and marketing design strategies. She assists them in promoting their international positioning through innovative and digital tools such as artificial intelligence, Chatbots, and VR/AR, in order to enhance their notoriety worldwide. She is a member of the Economics and Management Sciences Faculty of Sfax and is published in many international scientific journals. Imene, who earned her PhD from Université d’Auvergne-France, has over 20 years of experience supporting students and researchers at all levels, including supervising doctoral students dealing with complex marketing topics.

Lori, founder and CEO of My Global Table LLC, is a recognized CPG leader in product development, marketing, and distribution of specialty foods. A licensed U.S. Customs Broker, Lori brings tremendous experience in the areas of international trade, customs, sourcing, private label brand development, and a deep knowledge and love of traditional ingredients, especially olive oil. As Director of Trade and Product Development for New York’s beloved Fairway Market, she was responsible for the growth and success of the Private Label Program. She has written about specialty foods and has been a speaker at many renown international events, including the NY International Olive Oil Competition and Pandolea, the Italian Women’s Olive Oil Association. Selected as a mentor for the inaugural track of SKU Atlanta, a national CPG accelerator, Lori provided invaluable guidance and leadership on brand development and channel strategy.

Ángela is a pharmacist, optician, and optometrist, based in Spain. After earning an MBA in international management in Madrid, she worked for a biotechnology company, specializing in recombinant enzymes. There, she participated in launches and marketing strategies for a variety of international biotechnical projects. Over the past few years, she has been managing several pharmacies. Angela belongs to an olive oil cultivator family, and she has always been drawn to the olive oil world. She collaborates with her family and is also working on her own project, NOV (New Oil Vision), that will incorporate expertise in the sciences.

Vivian is a Dutch-certified olive oil expert, specializing in sensory analysis. In 2020, she graduated best in class from the Organizzazione Nazionale Assaggiatori Olio di Oliva (ONAOO), the world’s oldest olive oil tasting school. Vivian has been working in the international olive oil business for more than 15 years as a product manager, senior buyer, and category manager for several renowned retail brands. In 2017, she started her own company Via Viv (www.viaviv.nl) and is fully devoted to promoting high quality extra virgin olive oil. As an expert and importer of her own premium brand, she focuses on educating buyers, chefs, and other decision makers on how to appreciate and select high quality olive oil through masterclasses, consultations, and tasting workshops. Vivian speaks Dutch, English, German, and Spanish and has gained international recognition as a panel judge in the best international olive oil competitions, including the London International Olive Oil Competition (LIOOC) and Terraolivo in Israel.

Cristina is a certificated olive oil taster and participant in international contests and conferences. She lives in Messinia, Greece where she is co-founder of LIÁ Premium Extra Virgin Olive Oil, with her brother Konstadinos, an olive oil cultivator. As a reflection of her knowledge and passion, Cristina organizes olive oil courses for schools, producers, chefs, and enthusiasts, and educates others on the importance of the Mediterranean diet. Her latest project, “Master on Greek Olive Oil Varieties” in collaboration with an international advisory board, aims to support a more sustainable olive oil agriculture, inspire olive oil producers in Greece to save olive oil biodiversity by cultivating native varieties and promote the importance of the EVOO consumption in our daily diet. Cristina has studied the Italian language and art history, and she brings her enthusiasm and entrepreneurial spirit to all her endeavors.